4 Tech Megatrends that are Transforming the African Economy

How cash-strapped startups can attract good employees


Whether they run a financially strong blue chip or a cash-strapped startup, most CEOs in Africa cite talent as one of their biggest hurdles. Attracting and retaining skilled staff is, however, a particular challenge for startups and small and medium enterprises (SMEs).

Joanne Mwangi of PMS Group in Kenya advises small businesses with limited resources to hire people who have “got the right skills, the right attitude but not the experience and then grow with them”.

Why startups need to focus on sales, not marketing